Employee Portal Evolution Masters » Overview

29th / 30th November 2010 - Hotel Concorde, Berlin

Strategic business approach for employee portal lifecycle management and integration of social media in a rapidly changing digital environment

Despite substantial investment in intranets over the past decade, for most companies they’re still not delivering a return on investment in terms of use and increased efficiency in the way employees access useful and important information.

Intranets are now the norm but many companies have found that they have not lived up to their expectations. An employee portal improves the prospect by offering benefits in terms of usability, return visits and stickiness, improved communications, consolidation of infrastructure, and freeing the knowledge silos created by traditional departmental site design. In a complex digital society static websites are no longer enough to build relationships with employees using the intranet. Employee portals have become the setting for discussion of ideas, opinions and transactions: Web 2.0 and the growth of social networking have created exciting tools for businesses to communicate and organise with employees.

Now the real challenge is to leverage the power of these new social networks to create innovative and original internal communication experiences. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social internet population. However, the entire socialmedia landscape continues to change and evolve at a rapid pace. This pace of change in technologies related to portals, content and collaboration has never been faster. Consumers have embraced social networking, quickly driving the technology and behaviour deep into the workplace. The portals, content and collaboration space is moving at breakneck speed.

According to this, the development of social media and a complex digital society is changing the role and function of intranets / employee portals rapidly. Under the heading of „social corporate intranet“ more and more responsibles are dealing with the integration of complex tools and applications to revolute their intranet & employee portals. An increasing number of external players have a huge influence to employee portals. Facebook, LinkedIn, Twitter; the collaboration landscape is going to become more and more confusing. Social computing will impact your business from the inside out and outside in, for both good and bad.

Internal communications is the backbone of every organisation. Successful companies now believe that alignment and consistency across the entire employee base is critical in achieving high business performance. A fully functional and innovative intranet is becoming an increasingly vital tool for improved organisational performance. A poorly managed intranet quickly disintegrates into an anarchic situation in which websites proliferate, applications abound and processes are nonexistent. Decisionmakers need to weigh up the benefits and disadvantages of integrating various tools into their intranet system. The financial benefits of a consolidated intranet include increased employee productivity from time saved, and improved knowledge management.

The first annual “Employee Portal Evolution Masters” in Berlin will discuss strategic approaches to the handling and management of complex intranets & employee portals in rapidly changing digital environment.

This econique conference provides an excellent opportunity for networking with senior executives of Corporate Communication, Intranet, Internal Communication, B2E Portal Management, E-Collaboration, Enterprise 2.0, Digital Strategy / Social Media, Learning and Development, Employee Engagement & HR from all companies across all over Europe and will discuss challenges and demands on complex, company-wide and strategic employee portal programs.
With international top speakers at a senior executive level, the Employee Portal Evolution Masters will establish a new approach in finding the right strategy in handling complex digital media for employee portals.